The American Marketing Association has come out with a new definition of marketing. Here is how it is stated. "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Previously the AMA had defined marketing as "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
That's a lot of great words that basically say we as marketers use all mediums, and lots of trials to help our clients grow. There will never be a one size fits all for marketing, but at least the terminology in the new definition is broader and encompasses more of what we as marketers do.
One of the phrases that really made sense was that marketing has gone from delivering value to having value. That's one of the things I have been saying for a long time. Marketing doesn't deliver value, but rather has value that benefits everyone.
As we explore emerging technologies more and more and find new ways to use them when working with our clients, marketing will continue to evolve. There are so many opportunities to help client grow their businesses. This is such a fun time to be a marketer, because there is no one way anymore, but rather many ways to reach audiences. Personally, I can't wait to see what's next.
Color is a powerful psychological tool used in many applications, including graphic design. We as marketers use color psychology to send a positive or negative message, encourage sales or calm a crowd.
