PR

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Today I ran across an article about Brett Farve. It talked about the PR nightmare that has come about because of the recent he said, she said talks from both Farve and the Packers. From both sides I can see the points that they wanted to get across, but I can also see how the whole thing has taken on a life of it's on. When Farve left the negotions yesterday this article reported that there were parents and kids yelling we don't like you anymore. You suck. Why? Because he changed his mind? Maybe he handled coming back and the interviews poorly, but as someone who understands what it means to speak about what you are passionate about, did all of that deserve "You suck!"

So from a Public Relations standpoint, I would say both parties have some serious damage control to do. And what happens to the passionate Packer PR if the rumors turn out to be true and Farve ends up playing for the arch rival Vikings? Talk about a PR nightmare for the Vikings?

If Brett Farve looked at himself as a Business, or at the very least an institution, would he be offering this kind of publicity? And how about the Packers? Are they treating this from a business standpoint? Would the Vikings even want to be a part if they were looking at this from a business standpoint?

One other instersting PR/Advertising mix from the world of sports. I read another recent article on the advertising panic that was going on because Tiger Woods was not going to play in the recent Championship, which meant that viewership would be down considerably and the advertisers were trying to come up with ways to recover those losses.

Now that's power.....

Til next time.

Color of the Year for 2008:PANTONE® 18-3943 BLUE IRIS

Color is a powerful psychological tool used in many applications, including graphic design. We as marketers use color psychology to send a positive or negative message, encourage sales or calm a crowd.

Pantone, Inc., a universal color system used in marketing design has announced Blue Iris, a balanced blue-purple, as the color of the year for 2008. "It combines the stable and calming aspects of blue with the mystical and spiritual qualities of purple." According to Pantone, Blue Iris is emotionally anchoring and meditative, with a touch of magic.

Marketing has a new definition

The American Marketing Association has come out with a new definition of marketing. Here is how it is stated. "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Previously the AMA had defined marketing as "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

That's a lot of great words that basically say we as marketers use all mediums, and lots of trials to help our clients grow. There will never be a one size fits all for marketing, but at least the terminology in the new definition is broader and encompasses more of what we as marketers do.

One of the phrases that really made sense was that marketing has gone from delivering value to having value. That's one of the things I have been saying for a long time. Marketing doesn't deliver value, but rather has value that benefits everyone.

As we explore emerging technologies more and more and find new ways to use them when working with our clients, marketing will continue to evolve. There are so many opportunities to help client grow their businesses. This is such a fun time to be a marketer, because there is no one way anymore, but rather many ways to reach audiences. Personally, I can't wait to see what's next.

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