Consider a Grand Re-opening Event to Generate Positive P.R.

Recently, Beyond Marketing was hired by PostNet in Woodinville to manage a grand re-opening event. We created custom invitations and flyers and worked with the Woodinville Chamber of Commerce to invite local businesses. We created and submitted press releases to the local papers and with the help of PostNet’s new owner, Terry Mead, generated some good word-of-mouth advertising.

But, how do you measure the success of your grand re-opening? Is it the number of people that attend, or should your event’s success be measured by the number of quality connections you make?

For Terry Mead, he feels he generated a buzz and made some valuable, quality connections. He may not know for months the true value of hosting his grand re-opening. However, early reports indicate he achieved success by creating critical awareness within the community. He realized his goal of letting members of the Woodinville community know that his store is under new and improved management—an extremely important message considering the past owners left Terry with some negative perceptions about the store.

For a fairly inexpensive cost, a grand re-opening can be just the shot in the arm you need to get some positive P.R. If you are a new owner of a business, or have remodeled or improved your business, consider hosting a grand re-opening.