How do you rate customer service?

I know, everyone is talking about good and bad customer service, I know I like to talk about it. Everywhere I go, I will mention to the employee or owner of a company whether they had good or bad customer service. This is annoying to my husband, but he's starting to understand how important it is now. Would you continue with a company that charged you $5.00 a month for a gym membership if the people were rude and gave you dirty looks everytime you came in? OR, would you pay $15.00 a month for a gym that treated you like gold as soon as you walked into their facility? Asking you how you were doing, handing you a sweat towel and flashing a hollywood smile? I know I would pay more, even though both facilities may have the same equipment, it is the attitude and feel of the facility that I am looking for to help me achieve my fitness goals!