Recently I had the pleasure of sitting down with a company that I am quite familiar with. I am a patron, visiting 4-5 times a month for the past 3 years. Over time the people there and I have become casual friends. Our kids are the same age, and we have other things in common as well.
The owner has known that I own a marketing company but we've only casually talked about it. The owner has recently purchased another location and approached me about helping out with some marketing. Since they have tied up a considerable amount of money in the new location they don't have much left over to spend on marketing, but I told him I would be glad to take a look at what he needs and see if I can help him out.
First, he had already had someone create a new logo. However, he needed it to go on business cards and needed a new layout for business cards and a map placed on the back. He had a brochure but not in electronic form only in paper form. He had gift certificates that had the old business name and logo on them, and had already lined up a printer to print the brochures but not the business cards.
Here is the challenge:
The person who did the logo gave it to him in a 72 dpi, which is not high enough resolution to work with on business cards and brochures
The business cards were easy for us to layout, but since he had a printer for the brochures, without us doing both pieces, we couldn't guarantee that they will match
The brochure was easy enough to retype and make it look professional, but the logo again was not high enough resolution, so we needed to go back to the owner and get the graphics person to resend it in a higher resolution
A nice sticker was fashioned and that was placed over the information on the gift certificates, although it wasn't perfect, the labels were still professional and nice looking
The case for a marketing firm
We work with the graphic designers, printers, matching paper, colors and each detail to make sure that all of it matches
We make sure that the graphic designer sends the logo in all of the right formats to make sure that it can be placed on all types of collaterals
Our client has had to return to the graphics person on more than one occasion to get the logo in another format for us to use. That has put us several days behind schedule on both the cards and brochures
Having the printer lined up for the brochures, but wanting the business cards printed elsewhere puts us further behind as we are waiting on the brochures to match the business cards to as closely as we can
By handling all of the details, we are able to stay on schedule, on track and make sure everything matches and is professional. It also takes our client out of the middle of juggling all of the phone calls, and back and forth of putting it all together
We are helping our client and want to make sure that the best and most professional product is delivered to them and as of now our client has everything on his desk awaiting final approvals. We are pleased that we could help this company, but in the long run it took a tremendous amount of extra back and forth time for us and an extraordinary amount of time spent on our clients part that was unnecessary.
The owner has known that I own a marketing company but we've only casually talked about it. The owner has recently purchased another location and approached me about helping out with some marketing. Since they have tied up a considerable amount of money in the new location they don't have much left over to spend on marketing, but I told him I would be glad to take a look at what he needs and see if I can help him out.
First, he had already had someone create a new logo. However, he needed it to go on business cards and needed a new layout for business cards and a map placed on the back. He had a brochure but not in electronic form only in paper form. He had gift certificates that had the old business name and logo on them, and had already lined up a printer to print the brochures but not the business cards.
Here is the challenge:
The person who did the logo gave it to him in a 72 dpi, which is not high enough resolution to work with on business cards and brochures
The business cards were easy for us to layout, but since he had a printer for the brochures, without us doing both pieces, we couldn't guarantee that they will match
The brochure was easy enough to retype and make it look professional, but the logo again was not high enough resolution, so we needed to go back to the owner and get the graphics person to resend it in a higher resolution
A nice sticker was fashioned and that was placed over the information on the gift certificates, although it wasn't perfect, the labels were still professional and nice looking
The case for a marketing firm
We work with the graphic designers, printers, matching paper, colors and each detail to make sure that all of it matches
We make sure that the graphic designer sends the logo in all of the right formats to make sure that it can be placed on all types of collaterals
Our client has had to return to the graphics person on more than one occasion to get the logo in another format for us to use. That has put us several days behind schedule on both the cards and brochures
Having the printer lined up for the brochures, but wanting the business cards printed elsewhere puts us further behind as we are waiting on the brochures to match the business cards to as closely as we can
By handling all of the details, we are able to stay on schedule, on track and make sure everything matches and is professional. It also takes our client out of the middle of juggling all of the phone calls, and back and forth of putting it all together
We are helping our client and want to make sure that the best and most professional product is delivered to them and as of now our client has everything on his desk awaiting final approvals. We are pleased that we could help this company, but in the long run it took a tremendous amount of extra back and forth time for us and an extraordinary amount of time spent on our clients part that was unnecessary.
