Saturday, May 19, 2007

Hallmark gets high marks

Hallmark has done a good deed. Several days before Mother's Day, Hallmark's website was jammed with flower orders and a number of people had problems placing their order. In response, Hallmark sent an email informing people that they were aware of the problem and if they tried again, that shipping would be on them. No proof, no requirements, all on the honor system. Now perhaps they had thought of offering free shipping close to Mother's Day all along. Or, maybe they were doing it as a marketing ploy just to get more orders, but I'd rather think that they wanted their customers to be happy and that offering free shipping was a perfect apology to some very frustrated customers.

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