When Marketing Backfires

Has Marketing finally gone too far? Ever heard of Aqua Tenn Hunger Force? Me neither until yesterday. Now the whole world is talking about it. So, is the old adage that no publicity bad publicity a good one? Did the marketing backfire only to create a much more potent message? Or did marketing step over the line with this one? First, I think that the placing of anything electronic and small randomly next to hospitals and office buildings, these days is akin to leaving ones backpack unattended at the airport. Someone had to have known that this would be a bad idea. It might have actually worked as a marketing gimick, if it had been part of an overall larger campaign. One where people would know what the symbols meant. Also, any marketing capmaign that actually paralyzes a city shutting down roads, and evacuating buildings is never a good thing. Although the actual marketing did nothing but anger people and get two people in jail, I am sure that the aftermath has acheived exactly what was hoped. Otherwise, you wouldn't be reading this.
Comment on your thoughts and what you think should happen now.