Volkswagon and GM are both falling into the PC catagory this past week. Both have pulled ads after Suicide Prevention groups have complained. One featured a man about to jump from a building but decides not to after someone on the ground tells him that 3 models of VW's are under 17K. The other one features an assembly line robot who dreams of losing his job and decides to jump off a bridge. Granted good marketing makes ads relatable, but is this taking it too far? Are we too sensitive? Or is there a right to be offended? Where does marketing draw the line between pushing the envelope and crossing the line? Taking risks is part of what makes marketing successful. When you stand out from the crowd and make a statement.
Which do you think these ads are? Did VW and GM push the envelope, or cross the line?
Give us your thoughts.
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