Why Blog??

Blogging has gone mainstream. According to the the Pew Internet & American Life Project, there are an estimated 12 million blogs online right now (and that number grows everyday).

People are blogging, businesses are blogging, it is the big thing. And, if you have a business, you need a blog. A blog gives you the opportunity to easily share your knowledge with people across the globe or around the block. Want to build your credibility? A blog can help position you as the expert in your field. You already know a great deal about the products you sell or the services you offer so why not share them? Want more reasons to blog?

• Because you have something to say
  
• Further Customer Relationships (make your business more personal)
  
• Enhance Media Relations
• Internal Collaboration
• Knowledge Management
• Recruitment
• Test ideas or products
• Rank high in Search Engines

Does anybody really care about what I have to think or say? The answer is a resounding yes. An estimated 58 million Americans online are reading blogs (maybe not everyday, maybe not widely, but they are reading blogs!) 30% of general U.S. public surveyed in 2005 said that they have read blogs to find information, news, commentary. And the minority (only 39%) felt that a newspaper was a more reliable source of information. It is time to get blogging!!!!!

Do you have a blog? Post a link to yours! Make a comment, we'd love to hear from you!